Brand collateral – from packaging and print to commercial enterprise, playing cards and t-shirts; they all depend on branding. If you brand your product the right way, sales are sure to soar up. Your brand will strengthen the bond between company and customer. Brand Collateral is the collection of different media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed compatible with the brands core values and personality. The main key for every professional brand is consistency.
Collateral means any piece of media used to promote a company’s products or services. It is considered marketing collateral, from printed materials such as posters and flyers to digital content like newsletters and case studies. Basically, it is anything you can use to communicate your company’s brand message.
When brands use the same colours, logos, fonts, patterns, and imagery over and over again, potential clients and customers begin to associate those visuals with their business. The best way you can brand create consistency is through your collateral items.
Examples of Brand Collateral are social media images, Business Cards, Gift cards, Facebook Cover Photo, media Kit, Contracts, timelines, and quotes, Advertisements & promo graphics, Signage, Mugs, shirts, bags, Backgrounds & wallpapers, Pricing guides, Presentation slides, Handouts, Brochures, greeting cards, postcards & notecards, Invitations. These are some of the examples being used by companies and they fall under the category of brand collateral.
planning & strategy
Your physical locations should catch the eye with high-impact branding.
- Sparking interest in your products
- Making first impressions count
- Keeping your brand on customers’ minds
- Giving your swag an upgrade
There’s loads of advantages of brand collateral.
- Firstly, it provides information to customers.
Marketing companies need to show their presence in the market. They need to present something in the form of images and content to customers that highlight company details, brand values, and specific details of the products and services they are selling or offering. This would be helping the sales staff to provide information about the company in an effective manner. In addition, when a customer brings a company flyer there is a high probability that he will pass it on to his social circle and will further generate word of mouth for the brand.
- It is a great Promotional Tool.
Brand collaterals is a promotional tool used by sales staff at trade shows, sponsored events, exhibitions featuring brand profiles, values and product and service offerings.
- It shows the nature and value of a brand.
The creative and design elements used in the planning, design and execution of brand collaterals have a lot to say about the nature of the brand and its values that give it an edge over market competition. Often times, customers judge brands based on the creative elements, print quality, and design aesthetics used in the media. Like brochures and other print advertisements.
However, nowadays many companies are changing their promotional style towards being environmentally friendly by shifting promotional activities through websites, videos and mobile applications as the main collateral brand.
While layout know-how is important, most effective an associate that blends the artwork of layout with advertising technological know-how will have an actual effect on your commercial enterprise.
Here’s what appearance looks for:
- A holistic view. Great designers are aware of the smallest layout details, however even have a huge-photo attitude at the function of collateral in constructing your commercial enterprise.
- A tactical mindset. Great companions assume strategically, growing designs human beings can relate to, clients sense empowered by, and which flawlessly seize an emblem’s personality.
- A wealth to revel in. A sturdy layout associate has labored with manufacturers each huge and small throughout a couple of industries – and has the revel in to show it.